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Privacy policy

This privacy and GDPR policy sets out how Aspect Wall Art uses and protects any information that you provide to us when you use this website.

Aspect Wall Art is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, you can be assured that it will only be used in accordance with this privacy statement.


Who is Aspect Wall Arts website provider and what information do they have access to ?

BigCommerce is a website/ecommerce platform provider based in the United States which hosts and runs the back end of our website. BigCommerce is a participant in the EU-US Privacy Shield Framework and is committed to providing a best-in-class service and data protection. You are able to check its participation in the Privacy Shield on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.

BigCommerce receives the following information which is provided by you (the customer) when ordering : Name, address, postcode, email address and phone number. Other information collected : Country, IP address, date/time stamp and payment method.

nb. Financial information, i.e credit/debit card details, are encrypted to ensure full security, using a site-wide Geo Trust SSL certificate. None of these details are held in any way by BigCommerce servers.

 

Essential information we collect:

In operating our store, it is essential for us to capture some information about the device you are using, such as your IP address and information related to your visit when you browse our store. For example, this might include time-stamp, the last page or product you visited, the indication that you logged in.

We do all of this in order to:

●  Remember who you are after you have logged in so that you do not need to authenticate this at each click;
●  Monitor if our website is running with the highest performance possible;
●  Let you browse between products without having to start back from the home page at each click;
●  Remember if you put something in your shopping cart before you decide to checkout; and
●  Control that your data is processed securely.

We call this information “essential information” and we collect it through the use of cookies. Without enabling this mechanism and these kind of cookies (first-party cookies), we could not provide you with the smooth experience that you need whilst you are navigating our website.

 

Order information you expressly provide:

If you purchase something from our store, we will need more specific personal information about you. To fully process your order and ship the merchandise you selected, we need your personal data such as your first and last name, your email address and your shipping and billing address. We also use your contact and order information to send you communication emails related to the processing of your order. We will ask you to provide this information in our “checkout page” before letting you finalise your purchase and payment. This information is kept confidential and is only ever shared to delivery companies that we use. Aspect Wall Art will only collect and use your personal information in order to make our processes better, faster and more convenient for you. We will never disclose your personal information to a third party, other than previously mentioned, without your explicit consent.


What we use the information we gather for:

  • Internal record keeping.

  • For the delivery of your order.

  • To inform the customer of any order updates or to clarify any order details.

  • To request a customer review to continually improve our products and services.

If you opt into our newsletter on our home page, when creating an account or when completing an order we will on occasion send promotional emails about new products or special offers using the email address you have provided. This setting can be changed at any time by changing your account settings or contacting us directly by email to be removed.

 
Security and payments:

Our store is PCI-DSS compliant (a very strict industry standard with requirements for the security of credit card information), but we want to use accredited companies to process your credit card information. We use Braintree payment gateway (a Paypal company) for all debit and credit card transactions and Apple Pay or Paypal as our alternative payment methods, so you can be assured of a safe and secure transaction. We also have a dedicated GeoTrust site-wide SSL to keep all information and card details encrypted at all times. You will notice that all of the websites URL's start with HTTPS and show a padlock symbol, this shows that the pages are fully secure. Along with these security measures we are rated safe by Norton safe web, McAfee and ScanVerify which regularly check our website's secure data transmissions are protected against third-party hacker attacks.


How we use cookies:

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

We use Facebook tracking pixels to record traffic flow, pages visited and customer interactions and in some circumstances, to send personalised targeted product ads via Facebook and Instagram, based on the products viewed or left in the shopping cart, but not purchased (these specific targeted ads will expire 14 days from being triggered and you will no longer receive them after this time)

Overall, cookies mainly help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.

 

Email marketing/information updates & subscription:

Under the GDPR we use the consent lawful basis for anyone subscribing to our newsletter or marketing mailing list. Any email marketing messages we send are done so through an EMS, email marketing service provider. An EMS, in this case MailChimp is a third party service provider of software / applications that allows marketers to send out email marketing campaigns to a list of users.

Email marketing messages that we send may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of data such as; times, dates, I.P addresses, opens, clicks, forwards, geographic and demographic data. Such data, within its limitations will show the activity each subscriber made for that email campaign.

Any emails we send are in accordance with the GDPR and the PECR. Within these emails we provide you with an easy way to withdraw your consent [unsubscribe] or manage your preferences / the information we hold about you at any time. Read the information contained within any marketing messages for instructions on how to unsubscribe or manage your preferences.

 

Links to other websites:

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites as they are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the particular website in question.


Who has access to your personal information or data ?

This list shows all of the data processors that we at Aspect Wall Art may use, some dependent on what payment method you choose and which delivery service is used. The organisations/companies listed here may have access to some or all of your personal information or data, whether that be via cookies or from the information you provide to us. We have added how they use your data and a link to their own privacy and GDPR policies for your information.

 

Google: Analytics (analysing traffic flow, including product and website performance metrics)Google privacy policy

Bing: Analytics (analysing traffic flow, including product and website performance metrics) | Bing privacy policy

BigCommerce: website ecommerce platform provider (Order processing / Storing Customer and Order information) | BigCommerce privacy policy

Facebook / Instagram: Analytics and occasional re-targeting ads (analysing traffic flow, including product and website performance metrics. By visiting our website products or abandoning a shopping cart, you may also get occasional ads promoting Aspect Wall Art or specific products via Facebook and Instagram) | Instagram privacy policy | Facebook privacy policies

Paypal: Payments (processing Paypal and Paypal express payments through our website) | Paypal privacy policy

Braintree: Payments (processing credit/debit card payments made through our website) | Braintree privacy policy

Apple: Apple Pay payments (processing apple pay payments made when ordering from our website) | Apple Pay privacy policy

Feefo: Reviews (collects email address, name and product/s ordered when an order is completed, to send out a product/service review request) | Feefo privacy policy

MailChimp: Email marketing provider (you are added to our MailChimp subscriber list when subscribing to our newsletter via the home page, by clicking on 'subscribe to our newsletter' when making an order or by agreeing to marketing emails when creating an account | MailChimp privacy policy

Royal Mail: Delivery of orders (If we use Royal Mail for your order, they will receive the delivery details that you provide to us) | Royal Mail privacy policy

MyHermes: Delivery of orders (If we use MyHermes for your order, they will receive the delivery details that you provide to us) | MyHermes privacy policy

 

How can you control your personal data ?

If you are a customer of ours who is in the EU, and we are specifically selling our products to the Member State where you are located, you have specific rights that we are honoured to enforce without undue delay. Under the GDPR your rights are as follows:

  • the right to be informed;
  • the right of access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to data portability;
  • the right to object; and
  • the right not to be subject to automated decision-making including profiling

You can read more about your rights in detail here: (https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/)

If you cannot exercise any of these on your account page or if you do not have an account with us, please contact us via our contact page and we will be more than happy to help.

 

How long do we keep your personal data ?

We keep your data for as long as you have an account with us. We also keep some data for security investigation. Most importantly, we have specific obligations for fraud detection and tax reasons. Therefore, we might need to retain certain data even if you ask to delete it.

 

Who can you contact for privacy issues or to make a complaint ?

Mat Chiappini
Sales@aspectwallart.com
36 Buttercup Drive,
Bourne,
Lincolnshire,
PE10 0PZ

 


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